In the context of pharmaceutical supply chains, forecasting can be defined as the process of predicting sales and consumption of pharmaceuticals so that they can be purchased in appropriate quantities in advance...
Victor Hugo, the French writer, once said, “no army can stop an idea whose time has come.” There are no better words that echo the impact technology has had across industries least of which the pharmaceutical industry. I remember in 2015 when Uber, the taxi hailing app set its roots in Kenya, its launch was mulled with controversy and discontent...